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User-Centered Content Strategy

What is user-centered content?



User-centered content is all about putting the user first.


It's about creating and delivering content that meets the needs, preferences, and expectations of the users. It's not just about what you want to say, but how your audience will receive and interact with the information.

It's not just about cracking the algorithm for better SEO, but ensuring that users find the information and products they're searching for quickly and easily.


User-centered content is like a conversation where you listen as much as you talk.


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What I love most about working with Sarah is that you can tell she truly cares about our users and advocates for them. She always flags UX-hostile product or article errors that the marketing team might have overlooked and makes a plan to fix them. Along with being detail-oriented and user-focused, Sarah is an excellent communicator and collaborator.

Allyson Brooks testimony for Sarah Kessler and Hansa Scribe

Allyson Brooks

Associate Director of Marketing, joincake.com

About Me

I'm Sarah, the creator and content strategist behind Hansa Scribe. 


My passion is creating impeccable, user-centered content and strategies that serve your business and, most importantly, your unique audience or user base. 


With almost a decade in content strategy, SEO, and user experience, the sky is the limit to what we can do together. 


Visit Me on LinkedIn

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