Don't Just
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Communicate
User-Centered Content Strategy
What is user-centered content?
User-centered content is all about putting the user first.
It's about creating and delivering content that meets the needs, preferences, and expectations of the users. It's not just about what you want to say, but how your audience will receive and interact with the information.
It's not just about cracking the algorithm for better SEO, but ensuring that users find the information and products they're searching for quickly and easily.
User-centered content is like a conversation where you listen as much as you talk.
What I love most about working with Sarah is that you can tell she truly cares about our users and advocates for them. She always flags UX-hostile product or article errors that the marketing team might have overlooked and makes a plan to fix them. Along with being detail-oriented and user-focused, Sarah is an excellent communicator and collaborator.
Allyson Brooks
Associate Director of Marketing, joincake.com
Let's build a user-centered content strategy for your business.
Here are a few ideas of what we can do:
List of Services
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Content StrategyList Item 2
Develop a plan for creating, distributing, and managing content that aligns with your user needs and business goals.
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Search Engine Optimization (SEO)
Conduct keyword research, perform
on-page optimization, and create content that aligns with user search intent while providing value.
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Content Personalization
Tailor content based on user behavior, preferences, and demographics to provide a more personalized and relevant experience.
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User Persona DevelopmentList Item 4
Create detailed profiles of target users to guide content creation by understanding their motivations, goals, and pain points.
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User ResearchList Item 1
Conduct surveys, interviews, and usability testing to understand the needs, preferences, and behaviors of your audience.
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Information ArchitectureList Item 3
Organize and structure content in a way that is intuitive and user-friendly, enhancing navigation and overall user experience.
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UX Interaction Design
Optimize interfaces and interactions that prioritize user satisfaction, ease of use, and accessibility.
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UX Writing
Ensure the content on your website clearly and compellingly directs users where they need to go.
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Content Marketing
Use high-quality content to drive traffic to your website and market your product.
About Me
I'm Sarah, the creator and content strategist behind Hansa Scribe.
My passion is creating impeccable, user-centered content and strategies that serve your business and, most importantly, your unique audience or user base.
With almost a decade in content strategy, SEO, and user experience, the sky is the limit to what we can do together.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
sarahkessler@hansascribe.com
hansascribe.com
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