Cake is an end-of-life planning platform built for a Millennial audience.

Objectives:

Create a resource library of over 5,000 well-researched articles to boost traffic to more than 40 million annual users.
Leverage traffic into a successful affiliate marketing strategy and eventually a membership program and B2B contracts.
Build out cornerstone tools and pages with user-focused, agile development strategy.

CONTENT CREATION

I crafted 250+ key pieces of high-ranking content, involving in-depth subject research.

Key content goals:

Make end-of-life planning more approachable for a younger adult audience.
Convey complicated topics in a way that makes sense to a broad audience.
Create informative articles with unique information to encourage backlinking and shares.

Process:

Create a content brief in collaboration with the Director of Content using Ahrefs or SEMrush for topic insights.
Thoroughly research the topic through primary sources until I can easily explain it to anyone.
Write the content using SEO best practices while maintaining a reader-centered approach.
Edit the article for readability and accuracy.
Publish the article in Cake's bespoke CMS system and add visuals.

CONTENT LEADERSHIP

I crafted training documents, style guides, and project management systems, and performed team member trainings in the content creation process.

Writing Samples

I wore many hats at Cake, but one of of those was content writing. I was able to personally pen more than 250 articles, all helping our users navigate the complex topic of end-of-life planning.

Here are some of the articles I'm proud of! You can also see my profile on Cake for more.

Mexican Funerals: Traditions, Customs & What to Expect

Muslim Funerals: What to Expect

How Extreme Embalming Works: Cost, Process & Appeal

You or a Loved One Opted for No Funeral? Here's What To Do

How to Allocate Belongings After Death: Step-By-Step

Digital Afterlife: What It Means & What To Do About It

Swedish Death Cleaning Explained: Definition, Steps & Tips

Link building

I secured and created 50+ guest blog placements over the course of six months, increasing our domain rating and traffic significantly.

These are just a few of the placements I secured through earned media outreach and developed:

Alternative Options for Laying a Loved One to Rest

What is Caregiver Burnout? 4 Common Signs

Understanding Caregiver Burden and How to Prevent Burnout

Remembering a Loved One with Crafts

8 Strategies for Handling Grief in a Marriage

Maintaining a Healthy Marriage Through Grief

5 Ways to Protect Your Pets if You Pass Away