Project Date

2024


Content Writing

Content Editing & Updates
Digital Strategy
SEO
Arbitrage

Affiliate Marketing

Brand Voice

Leveraging AI

about this project

SoYummy is a viral food content brand and website. We created a content marketing and arbitrage engine.

SEO & Content Creation

Created a full library of long-form, highly engaging topics on a range of food and culture topics. Used strategic SEO planning to target high-performing keywords and drive traffic. Generated 40,000 new ranking keywords in under four months.


Samples:


Truly Odd Food Pairings From Across the Internet

What Is A Serrated Knife Used For?

What Is Branzino And How Do You Cook It?
30 Graduation Cake Ideas and Inspiration
Popular Secret Menu Items From Fast Food Restaurants



Content Arbitrage

Repurposed old content into high-performing, fully optimized long-form pieces with a focus on dwell time.


Developed and adhered to a precise format to optimize the placement of advertisements, driven by user analysis.


Affiliate Marketing

We leveraged our high-performing non-affiliate SEO content to drive traffic towards affiliate content using a strategic interlinking strategy.

Re-Optimization



Monitored and regularly reassessed content library to make strategic improvements for both user experience and SEO, as well as monetization.

Leveraging AI

We partnered with a leading-edge machine learning platform to develop a bespoke AI plugin, which we used for research, creating optimized outlines, developing affiliate content, and content ideation.

Process:

  • Collaborated with AI developers to design a plugin trained on our existing content and tailored to our specific needs.
  • Continually communicated with AI team to refine the tool and make it ready for not only our use but use on the public market.


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