Project Date

2012 - 2024

Content Writing & Editing

Content Management

Brand Development

Web Design

User Interface

HTML & CSS

SEO

UX Writing & Design

Social Media

about this project

LittleGrabbies is a small pet care brand and resource library.


Objectives:


  1. Create a fully optimized WordPress website using Divi Builder.
  2. Develop a pet care brand that inspires trust.
  3. Establish a content marketing engine to drive traffic.
  4. Optimize content based on Google's Helpful Content guidelines.
  5. Build a following on social media to gain new users.

USER ANALYSIS & STRATEGY

Performed targeted user research and analysis to discover the pain points and needs of our ideal interactors. Used these insights to structure our brand around delivering solutions.


Key goals:


  • Understand our audience and their specific pain points.
  • Develop a content marketing engine to pull in traffic despite the implementation of Google's AI Overviews.


Process:


  1. Developed functional user personas.
  2. Used Ahrefs, Google Keywords, and SEMrush to analyze what our interactors are searching for.
  3. Conducted in-depth topic research to provide well-supported, authoritative content.


UX DESIGN & WEBSITE DEVELOPMENT



Key goals: 


  1. Design a website that instills trust and offers a exceptional user experience. 


Process: 


  1. Used sketches and Figma to design a user interface.
  2. Utilized WordPress and Divi Builder to create the live website.
  3. Tailored HTML and CSS code to meet our users' unique needs.

CONTENT CREATION & SEO

 

Crafted a library of well-researched, highly authoritative and high-ranking blog articles on the topic of small pet care.


Samples:


Here are some of the articles I'm proud of:


Hamster Cage Size Minimums Around the World


Can Hamsters Swim? And What to Do if Your Hamster Gets Wet


How Long Do Gerbils Live? Gerbil Lifespan as Pets and in the Wild

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